How can we create a Beta Testers program in an environment where there wasn’t such a culture

1. Concept and goals

  • To find errors that have gone through our tests
  • To know if our Chat is intuitive
  • To know the learning curve of the using the Chat
  • To approach and get the loyalty from this customer
  • To decrease the rate of calls due to the consequence of errors or usability difficulties after the release of a new Feature

2. Subscription and selection

  • 1.821 open the e-mail
  • 205 registered to be a Beta Tester
  • 58 agencies
Invitation email

3. Feed and Script

First email with terms and conditions
Second email about the new tool
Third email about the missions
Fourth email about feedback
Latest and thank you

4. Research

Answer about research

5. Feedback

The result:

Report about feedbacks
Report about feedbacks
Report about feedbacks

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